TTNL is a Dutch IT solutions provider with a strong focus on cloud, data management, and infrastructure. While already recognized as a reliable partner in the industry, TTNL wanted to strengthen its organic visibility and authority in Google in order to reach more potential customers searching for cloud and data-related solutions.

Despite having relevant expertise, TTNL faced strong competition in the search landscape from both local competitors and global players. The challenge was to:

• Improve organic visibility in a competitive IT niche.
• Grow the number of high-ranking keywords (Top 3 and Top 10).
• Generate more traffic from content pages, especially around data management and cloud infrastructure topics.

Twelve Monkeys supported TTNL with a targeted SEO strategy, focusing on:

• Keyword growth in high-value topics such as data management and cloud security.
• Content optimization: improving existing blog articles and aligning them with user intent (e.g., Openshift and Cloud Spend).
• Visibility expansion: building authority within the “data management” category through consistent optimization and internal linking.
• Competitive monitoring: ensuring TTNL’s domain outperformed local competitors while also differentiating from broad and generic content.

Within 12 months, TTNL achieved remarkable SEO growth:

• +23.2% organic visibility in Google NL.
• 64 keywords improved in ranking.
• +31 new keywords in the Top 3
• +27 new keywords in the Top 10
• +93,819% growth in the “data management” visibility.
• High-impact keywords:
  • cloud security (+0.86% visibility, ↑99 positions)
  • data storage infrastructure (+0.86% visibility, ↑99 positions)
  • data management (50% visibility, Top 3)
  • data storage systems (50% visibility, Top 3)
• Blog performance:
  • /blog/openshift → traffic doubled to 15.77
  • /blog/cloud-spend → traffic doubled to 12.22

The SEO foundation has been successfully established, making TTNL a stronger authority in cloud and data management. The next step is to:

• Scale content production around data-driven topics.
• Explore additional growth opportunities by targeting long-tail keywords and more competitive terms.
• Defend the market position against global player’s growing visibility.