This client has become the number one brand for customizing Sleep- & Loungewear with collections that are loved by women and their loved ones all over the world.

The client has seen a steep growth over the last years, and although the focus remained on growth, they also wished to increase profitability by improving their return on ad spend.

Twelve Monkeys assisted with a strategy of getting the best value for each euro spent on marketing, by:

• Strict focus on ROAS supported by an up-to-date dashboard
• Restructuring their Meta campaigns by removing restrictions on the campaigns and letting the Meta algorithm do its best work delivering an improved ROAS. This was supported by a continuous creative testing program.
• Restructuring Google Ads and Google Shopping campaigns to optimise scalable non-brand campaigns in the key markets.
• Experimenting with new channels under a strict testing program.

Twelve Monkeys accepted this challenge and under close cooperation with the client’s team the results have been astonishing, showing:

• +28% revenue growth
• -14% marketing spend
• +48% ROAS

Accelerate Growth!
The scene is set for a scalable business that can surpass all expectations.
The next goal? To scale a further 30% by the new year.
Challenge accepted!