Sleepytroll is a Norwegian company focused on manufacturing innovative and smart sleeping solutions for children.

Sleepytroll has been a successful brand in the retail space, but struggled with their DTC sales while also supporting the marketing for their retail channel.

Twelve Monkeys assisted with a strategy & execution in their online marketing channels. This mainly focused on on increasing brand awareness, and getting a positive return on investment in their DTC channel by:

• Setting clear and measurable targets at the start of the partnership
• Setting a budget split between campaigns for assisting retail sales, as well as having a budget for DTC sales supported by an up-to-date dashboard
• Adding untapped markets in their DTC channel
• Restructuring their Meta campaigns by removing restrictions on the campaigns and letting the Meta algorithm do its best work delivering an improved ROAS. This was supported by a continuous creative testing program.
• Restructuring Google Ads and Google Shopping campaigns to optimise scalable non-brand campaigns in the key markets, whilst not increasing CPC’s for their retail partners.

Twelve Monkeys accepted this challenge and the results for Sleepytroll within a 3 month time frame have been astounding:

• +188% DTC revenue growth
• +16% marketing spend
• +148% ROAS

These results show great potential for further growth of the SleepyTroll brand. The next goal is to grow the DTC sales further while simultaneously increasing the retail channel.
Challenge accepted!